Research | Copywriting 

Founder Files is a series at Founders Launchpad that provides valuable guides or educational resources for founders. 

I simplified the complexities of a Co-Founder Agreement into a 3-part series. This project delves into relevant clauses and sections founders need to keep an eye on. 

A formal agreement between founders might be overlooked but it can save a startup and even a friendship. 

View Part 1, Part 2, or Part 3 on LinkedIn.

Illustration 

Tokyo 2024. A 2 hour wait outside a restaurant with pouring rain might have been a waste of time but that led me to a meal I often look back on and a flavor that I can't easily find where I'm from.

Udon Shin's Carbonara Udon. 

View the illustration here.

Research | Scriptwriting | Video-editing | Copywriting

AgadPay is an early wage access platform that lets employees access their earned salary before payday. 

For the brand's educational content, it focuses on financial literacy together with navigating work culture. In this project, I filmed different interview approaches to help job seekers get through applications.

Click the video to play or visit this page.

Ideation | Copywriting | Video-editing 

AgadPay's platform consists of two use cases, one for HR admins or company managers to monitor transactions. The second is for employees to access their earned salaries. With the service being provided to various companies, providing walkthrough videos to users they can view anytime is essential. I created quick and simplified tutorials for both use cases. 

Visit agadpay.carrd.co for other product walkthrough videos I created. 

Research | Copywriting | Graphic Design for LinkedIn

Most EWA providers in the Philippines only publish their current partners and what events their company attended. 

I wanted AgadPay to stand out even more by providing insightful content for HR Professionals and Business owners through creating thought leadership carousels about HR trends, relevant workforce updates, and how EWA can empower their team financially and assist in improving retention. 

Research | Copywriting | UI/UX Design | Illustration

In the Philippines, only 25% of adults are financially literate, one of the lowest rates in Southeast Asia. KaChing! aims to bridge the financial education gap among the growing number of freelancers in the Philippines. With 1.5 million Filipino freelancers, they face challenges such as uncertain job security and lack of company-sponsored benefits, which highlights the need for financial literacy. 

The KaChing! app aspires to be a user-friendly medium to provide accessible foundational financial literacy education while increasing financial inclusion among Filipino freelancers. 

Risograph Illustration

My first risograph poster-zine! Made last December 2022, I was in the midst of feeling overwhelmed with many projects so I wanted to focus on little things that keep me afloat. The poster features one of my favorite quotes that I continue to hold on to.

View the more of the poster or zine here.

Illustration

I'm sharing one of my favorite meals from Sushi Ninja. Okinawa Toshi has always been my go-to when visiting the restaurant! The torched salmon & cream cheese combination keeps me coming back. 

Ideation | Video-editing 

*Viral video. Gained 143.7K organic views

With AgadPay being a service for employees to have a flexible payday, we positioned our Meta and TikTok platforms to be B2C oriented through providing relatable memes that would motivate the audience to send to fellow co-workers or tag them in the comments. 

Disclaimer: No copyright infringement intended. The audio belongs to their rightful owner. 

Research | Scriptwriting | Video-editing | Copywriting

For the brand's educational content, the main goal is to position AgadPay's B2C platforms with educational videos on financial literacy and workplace culture. This video showcases different tips and tools fresh graduates can utilize to secure their first job. 

AgadPay is an early wage access platform that lets employees access their earned salary before payday. It's not a loan just earned salary much more accessible.  

Click the video to play or visit this page.

See more of videos I created/directed on            AgadPay's Instagram or TikTok.